puff piece

noun

, Informal.

a newspaper article, book, public-relations film, etc., whose purpose is to praise or flatter.

puff piece

noun

a flattering newspaper or magazine article about a person or an organization

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Idioms and Phrases

An approving or flattering article, as in That was really a puff piece about the conductor, written by her cousin . The use of puff for “exaggerated praise” dates from about 1600; piece was added in the mid-1900s.

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Example Sentences

At one point the original film is referred to as a "puff-piece."

From The Daily Beast

Like it or not, this is a book of great consequence, not a pop-culture puff piece, which some of its deriders claim it is.

From The Daily Beast

We stayed on good terms even though the magazine story was hardly a puff piece, and made considerable waves in Italy.

From The Daily Beast

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

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